Purpose Talks Podcast
Welcome to the new business world where purpose talks over money. Tune into topic-focused discussions with the global innovators & vanguards who are shaking up the purpose-driven business scene.
EPISODE 2 OUT NOW 👇
That’s right… We made a podcast! Our Head of Insights & Research, Izzy Ahrbeck, sits down with business leaders to discuss where they started, how they got there and, of course, what’s driving them forward – all in the name of creating a more ethical world. Each episode spotlights, not one, but multiple companies focused on one business element, jam-packed with insights and topics such as brand activism, giveback models, open hiring practices, transparent supply chains and more.
Released monthly & brought to you by TrendWatching and Business of Purpose.
Interested in coming onto the podcast? Email [email protected].
Episode 1 - The Product That Keeps on Giving: Giveback Models
Out now!
Gone are the days of strict divides between for-profit companies and non-profit organizations. We are living in an age where companies are forced to acknowledge their role in society and oftentimes this is where the discussion around “giving back” is introduced. In this episode, we travel from Berlin to Bwindi and talk to four companies who have embedded a giveback element into their daily operations – not just as a sales tactic or a “purposewashing” campaign, but as a genuine vehicle to enact real change.
Nina Rauch is the social impact coordinator of disruptive insurtech company, Lemonade. They donate leftover insurance premium dollars to nonprofits of the customers’ choosing.
Lawrence Zikusoka is the co-founder of Gorilla Conservation Coffee based in Uganda. They donate $1.50 per kilo to conservation efforts through their award-winning organization Conservation Through Public Health.
Annika Brümmer is in charge of Marketing and PR at Berlin-based beer company, Quartiermeister. They support neighbourhoods by funding local community projects with 10 cents per litre.
Deevee Kashi is the CEO and founder of social impact and volunteerism platform, Deed. Deed uses technology to connect employees and consumers to good causes where they can donate their time, money and skills.
Episode 2 - All in a Day’s Work: Inclusive & Open Hiring
Out now!
This last year shook up the labour market – we saw some industries experience drastic layoffs and we also saw some companies desperately seeking out more staff. So is there a shortage of talent? Or are we just hiring wrong?
The hiring process is a hotspot for implicit bias. There are many barriers such as justice involvement, migration backgrounds, disabilities, and language skills that hold people back from the workforce. In this episode, we talk to four companies who have implemented an inclusive or open hiring model to widen their talent pool and give routinely sidelined groups an actual chance to participate in the labour market.
James Bartle is the founder and CEO of B Corp certified denim brand, Outland Denim. They were founded as an avenue for the employment of women have experienced sex trafficking and other backgrounds of injustice.
Eric Vinsonneau is the company director of Clean Collective, a Berlin-based cleaning and home help service which provides respectable employment to those with migration backgrounds.
Joseph Kenner is the president and CEO of Greyston Bakery, a B Corp that hires based on their Open Hiring® staffing model. All of their bakers are hired without background checks, interviews, or resumes.
Monica Barzanti is the head of International Relations at San Patrignano, Europe’s largest drug rehabilitation centre where the residents produce award-winning products to keep the recovery program free for all.
Episode 3 - Loud & Proud Brands: Corporate Activism
Coming July 15th
Stay tuned…