A curated list of the best articles, videos, podcasts, books and reports about the business of purpose - the only all-you-can-eat buffet where going for thirds or even fourths is good for you.
Articles
Why The World Needs A ‘Circular Bioeconomy’ - For Jobs, Biodiversity And Prosperity
WORLD ECONOMIC FORUM | Marc Palahi & Justin Adams | October 2020
Igniting Individual Purpose In Times Of Crisis
MCKINSEY QUATERLY | Naina Dhingra, Jonathan Emmett, Andrew Samo & Bill Schaninger | August 2020
The Neoliberal Era Is Ending. What Comes Next?
THE CORRESPONDENT | Rutger Bregman | May 2020
Shift Your Organization From Panic To Purpose
HARVARD BUSINESS REVIEW | Scott Goodson, Ali Demos & Charles Dhanaraj | April 2020
Now That We Know We Can Change, We’d Better
FORBES | Jeff McMahon | April 2020
Governments must act to stop the coronavirus – but we can't return to business as usual
OPENDEMOCRACY | Lauren Macfarlane | March 2020
The Art Of A Great Purpose Statement: The 7 Elements
LINKEDIN | Afdhel Aziz | February 2020
Imagining A World Of Sustainable Regenerative Brands
FAST COMPANY | Nicole Pontes | February 2020
The Business Of Nature - Discover Why Protecting The Planet Is Good For Business
NATIONAL GEOGRAPHIC | Maryellen Kennedy Duckett | January 2020
What If The Foundational Theories About How To Run A Company Have Been Corrupted?
QUARTZ | Lila MacLellan | December 2019
If We’re Serious About Changing The World, We Need A Better Kind Of Economics To Do It
THE GUARDIAN | Esther Duflo & Abhijit Banerjee | October 2019
Working To Benefit Society, Not Just Companies
THE NEW YORK TIMES | Ellen Rosen | October 2019
Marc Benioff: We Need A New Capitalism
THE NEW YORK TIMES | Marc Benioff | October 2019
Patagonia Is Climbing To The Top — And Reimagining Capitalism Along The Way
TIME MAGAZINE | Alana Semuals | September 2019
How Millennials Are Driving The Rise Of Conscious Capitalism
THE GUARDIAN | Bank Australia | September 2019
Purpose? Or Social Purpose?
LINKEDIN | Carolyn Butler-Madden | September 2019
The One Question Your Company Needs To Answer To Survive
LINKEDIN | Aaron Hurst | September 2019
5 Changes CEOs Can Make If They’re Serious About Ending Shareholder Primacy
FAST COMPANY | Morgan Simon | August 2019
19 Lessons From 20 Years In The Purpose Arena
CONSCIOUS COMPANY MEDIA | Haley Rushing | July 2019
Getting Uncomfortable On Purpose
BOSTON CONSULTING GROUP | Ashley Grice , Martin Reeves , and Jack Fuller | January 2019
Videos
Good After COVID19 Virtual Fishbowl
GOODAFTERCOVID19 | Carlo Giardinetti | March 2020
How To Innovate From The Inside To Achieve The Sustainable Development Goals
GREENBIZ | Erika Karp | March 2020
Good For Business, Good For The Planet: How Companies Drive Positive Impact
CES | Marc Benioff & Alan Jope | January 2020
Just Capital CEO Whittaker On Building A Purpose-Driven Company
BLOOMBERG | Martin Whittaker | December 2019
Aaron Hurst On The Purpose Economy At ETION Forum 2019
ETION | Aaron Hurst | September 2019
History Of Business As A Concept And How It Needs To Evolve
PURPOSE FOUNDATION | Prof. Colin Mayer | February 2019
The Purpose Of Captial
SOCAP18 | Jed Emerson | October 2018
Pursue Your Passion
STANFORD BUSINESS SCHOOL | Paul Polman | May 2016
Business Is About Purpose
TED | R. Edward Freeman | January 2014
Sadhguru And Paul Hawken Talk Socially Conscious Business
COMMONWEALTH CLUB | Sadhguru & Paul Hawken | September 2013
Start With Why - How Great Leaders Inspire Action
TED | Simon Sinek | September 2009
Podcasts
🎤 Business With Purpose
Molly Stillman
🎤 Purpose 360
Carol Cone & Chris Noble
🎤 The 80,000 Hours Podcast
Rob Wiblin
🎤 Humans Of Purpose
Mike Davis
🎤 The Purpose Pioneers
Thomas Waterman & Alex Agresta
🎤 The Business Of Meaning
Sanjay Parekh
🎤 Decoding Purpose
Rebecca Tapp
🎤 Good Is The New Cool Podcast
Afdhel Aziz & Bobby Jones
🎤 Money + Meaning
SOCAP - Social Capital Markets
🎤 B The Change
B Corporation
Books
Better Business: How The B Corp Movement Is Remaking Capitalism
Chris Marquis | September 2020
Brands On A Mission: Achieving Social Impact And Business Growth Through Purpose
Myriam Sidibe | March 2020
Measuring What Counts: The Global Movement for Well-Being
Joseph Stieglitz, Jean-Paul Fitoussi & Martine Durand | November 2019
Trailblazer: The Power of Business As The Greatest Platform For Change
Marc Benioff & Monica Langley | October 2019
The Healing Organization: Awakening The Conscience Of Business To Help Save The World
Raj Sisodia & Michael J. Gelb | September 2019
Small Actions, Big Difference: Leveraging Corporate Sustainability To Drive Business And Societal Value
CB Bhattacharya | September 2019
The B Corp Handbook, 2nd Edition: How You Can Use Business As A Force For Good
Ryan Honeyman & Tiffany Jana | April 2019
Big Heart Ventures: Purpose-Driven Entrepreneurship For The Next Age Of Technology
Tina Ruseva | March 2019
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The Enlightened Capitalists: Cautionary Tales Of Business Pioneers Who Tried To Do Well By Doing Good
James O’Toole | February 2019
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Big Audacious Meaning - Unleashing Your Purpose-Driven Story
Dan Salva | December 2018
Prosperity: Better Business Makes the Greater Good
Colin Mayer | November 2018
The Purpose of Capital
Jed Emerson | September 2018
The Meaning Revolution: The Power of Transcendent Leadership
Fred Kofman | May 2018
The Purpose Revolution: How Leaders Create Engagement And Competitive Advantage In An Age Of Social Good
John Izzo & Jeff Vanderwielen | March 2018
Purpose+Profit: How Organizations Will Shape The Defining Challenges Of Our Time
Rens ter Weijde | 2017
The Purpose Economy - How Your Desire for Impact, Personal Growth and Community Is Changing the World
Aaron Hurst | October 2016
Conscious Capitalism - Liberating The Heroic Spirit Of Business
John Mackey & Raj Sisodia | January 2014
Start With Why: How Great Leaders Inspire Everyone To Take Action
Simon Sinek | December 2011
Purpose: The Starting Point Of Great Companies
Nikos Mourkogiannis | August 2008
Built To Last - Successful Habits Of Visionary Companies
Jim Collins & Jerry I. Porras | June 2004
Reports
Game Changers Report
BUSINESS OF PURPOSE | 2020
The 2020 Zeno Strength Of Purpose Study
ZENO | 2020
The B2B Purpose Paradox - How Purpose Powers Business-to-Business Growth
CAROL CONE ON PURPOSE | 2020
Business As Unusual - How Social Intrapreneurs Can Turn Companies Into A Force For Good
YUNUS SOCIAL BUSINESS | 2020
Principals for Purposeful Business
THE BRITISH ACADEMY | 2019
The Crisis Of Purpose
PWC STRATEGY& | 2019
CEO Purpose Report
BRANDPIE | 2019
Undivided: Gen Z Purpose Study
CONE/PORTER NOVELLI | 2019
Feeling Purpose: Purpose Biometrics Study
CONE/PORTER NOVELLI | 2019
Purpose 2020 - Igniting Purpose Led Growth
KANTAR | 2018
World Value Index
ENSO | 2018
Purpose Study: How To Build Deeper Bonds, Amplify Your Message And Expand The Consumer Base
CONE/PORTER NOVELLI | 2018
2030 Purpose: Good Business And A Better Future
DELOITTE | 2017
The State Of The Debate On Purpose In Business
EY BEACON INSTITUTE | 2016
The Business Case For Purpose
HARVARD BUSINESS REVIEW & EY | 2015